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How a badly written job ad can harm a company’s image
The importance for companies to carefully consider who is writing their job listings, what it includes, the tone of it, and much more.

Last week, a job advertisement on Indeed went viral because it sought “Only Born US Citizens [White] who are local within 60 miles from Dallas, TX.” The Virginia-based IT firm blamed a junior recruiter after it faced online backlash, and then later said that the offensive ad was published by a former employee who took an existing post and added the line to the description. Either way, it stirred up debate online about how much a job listing can reflect a company’s culture.

 

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